Most of my customers didn’t come from the publications. They came from referrals from one particular company.
As long as they gave me clients, I was good.
I knew it wouldn’t last forever.
But when they gave me a 3 month notice that the leads would stop. I panicked.
I had no idea how to make money without their leads.
60 days of trying to make my company work without them and I was generating zero leads.
If I didn’t do something drastic I wasn’t going to be able to pay my bills.
I was down to my last month of clients and I had exactly enough money in the bank for my bills.
I needed help.
I was at a cross roads. Do I take the last of my money and hire a business coach or do I pay my bills and continue to try and work it out myself?
I didn’t sleep for 48 hours straight stressing with the decision.
I knew this was going to be an important moment in my life.
Do I gamble on myself making the right choice with no experience, or do I trust some guy I meet on the internet?
I decided that if I couldn’t do it myself within 60 days, it was unlikely that I’d work it out in the next 30.
So I took all the money I had saved for my bills, it came to $5k and hired an expert to help me.
1 hour of his time... $5,000
It was one of the scariest hours of my life.
I took notes on everything he said.
I followed every single thing the guy said, and put it all into action.
Within 36 hours I’d made enough money for the next 3 months.
It was like magic.
I couldn’t believe it. The problem was I didn’t know how to do it myself.
But I was hooked.
I’d learned the power of using experts.
Over the next 3 years I invested over $500,000 of the money I earned hiring experts to teach me how to build, run and scale a business.
In fact at one point I spent $330,000 in a single year. I learned from the best.
Richard Branson, Roland Frasier, Ryan Holiday, Tucker Max, Ryan Deiss, Perry Belcher, Frank Kern.
If they knew business, and I thought I had something to learn. I was there Studying.
There was still one problem.
It was too complicated.
It’s like I was being given lots and lots of information, but not all of it was easy to use.
I had to try and fail over and over to find the right advice that worked for me, and while it DID work, it wasn’t efficient, and it was expensive.
So I decided to spend a few weeks writing down everything I had tried that had worked. The things that had brought in the biggest results and had clear step by step actions anyone could follow.
Mostly because I wanted the document for myself. I wanted a way I could easily access the brains of $500,000 worth of information, without hunting through years of my own notes, or hiring another expert to remind me what I should be doing in this latest situation.